Crowds swarm when U.S. presidents travel abroad, though many never hear their voices. The presidential body, moving from one secured location to another, communicates as much or more to these audiences than the texts of their speeches.

In The World is Our Stage, Allison M. Prasch considers how presidential appearances overseas broadcast American superiority during the Cold War. Drawing on extensive archival research, Prasch examines five foundational moments in the development of what she calls the “global rhetorical presidency:” Truman at Potsdam, Eisenhower’s “Goodwill Tours,” Kennedy in West Berlin, Nixon in the People’s Republic of China, and Reagan in Normandy. In each case, Prasch reveals how the president’s physical presence defined the boundaries of the “Free World” and elevated the United States as the central actor in Cold War geopolitics.

This program is presented in partnership with the Frank Church Institute at Boise State University. The event will be livestreamed and available to view later. Click here to watch online. A book signing will follow.

Allison M. Prasch is assistant professor of rhetoric, politics, and culture at the University of Wisconsin–Madison. She will be joined by Sam Martin, scholar of public address and political communication with the Frank Church Institute.